Environmental Issues and Strategic Communication Planning for Tadlac Ecotourism Project, Los Banos, Laguna, Philippines

Tadlac Lake, Los Baños, Laguna has been visited a lot of visitors recently. With the increase number visitors, environmental issues confront integrity Lake Ecotourism Project (TLEP). The study was conducted to address these using proper communication strategy since masterplan lacks component by identifying key elements and their need resources. A descriptive method case used answer research problem objectives. Focus Group Discussions Key Informant Interview were for gathering data wherein representatives different stakeholders categorized into three namely: government agencies, civil society groups, private business served as respondents study. Based on findings, in TLEP affect land, water, waste, biodiversity pollution. Further, indicated that they want know about ecotourism; benefits drawbacks projects related it. information source preferred are barangay consultations, brochures, flyers, leaflets while most accessible way sharing is face-to-face interaction. with also proposed based all results this